The Positioning Score

Free Positioning Testing Tool

Four questions, about two minutes and you get a score along with the one gap to fix first. 

This is for B2B SaaS founders and early marketing leads who can explain their product to a friend but struggle to say it the same way twice. It fits if you are:

• Writing or rewriting your website messaging

• Launching a product or entering a new segment

• Hearing prospects say they only understood the product after the demo

How to use it 

Write the copy that you would want to put on your website and believe is true today, not what you hope to be true next year.

1. What is your positioning? One or two sentences on what you are and what you help with.

2. Who is it for? A role, a company type and a situation.

3. What gets better after they use it? A result a customer could measure.

4. Why choose you over alternatives? Name what buyers use today and what you do differently.